Early Access landing with Influencer Marketing
Influence Marketing Campaign for Terraformers
Influence marketing is a topic that has gained popularity over the last few years, and the practice is now reaching the indie game world as well, as more and more studios are looking to use this approach to ensure that the title they are releasing can be spread to the widest possible audience.
In need of support for the launch of Terraformers on Steam’s Early Access, Goblinz Publishing trusted Sparks Forge to manage the international organic influence campaign. The content creators campaign was synchronized with the release on Steam on April 21, 2022.
Picked by the famous Indie Game Publisher: Goblinz Publishing
Goblinz Publishing is a famous indie game publisher specialized on strategy, simulation, and management games.
Their catalog is full of sparkling games such as Legend of Keepers, Hero’s Hour, Sigma Theory, Iris and the Giant, Banners of Ruins, and Terraformers.
In Terraformers, the Strategy and Simulation game developed by Asteroid Labs, you set out to explore the Red Planet aka. Mars, and terraform it to match your desires by building spectacular cities, colonizing the planet, and spreading life on it.
You can join Terraformers Discord to get the latest updates from the studio.
What is an organic influence marketing campaign?
In an organic influence marketing campaign, you do not pay for content. You generate free owned-media, contrary to paid/sponsored media. A well-executed influencer strategy generates a lot of visibility with your audience. Which is what you want to promote your game, right?
Organic impact for Terraformers
To maximize Terraformers’ visibility, we created a comprehensive list of video game content creators with the right audience. We approached them through different channels and encouraged them to share the game with their followers.
One week after the early access landing of Terraformers, the organic influence campaign has become an essential pillar to increase the exposure of the game.
Quantity and Quality results
In figures, it resulted in 300+ contents created by 155+ international creators on Twitch and Youtube!
We even found a pretty fun fact with the results. The overall number of hours watched equals more than 26 years!
One week after the early access landing of Terraformers, the organic influence campaign has become an essential pillar to increase the exposure of the game.
Since the campaign, our impact on the popularity of the game grew. Creators we approached are now ranked 1st and 2nd in terms of visibility on Youtube and 2nd on Twitch.
We are pleased to have the opportunity to work on Terraformers.
We truly believe influence marketing is a key factor to a successful game. It is a growing phenomenon in the video game industry for several years now and we want to demonstrate it through our results with Terraformers.