30 BIRDS
Lantern City is on the verge of disaster: the Goddess Simurgh has been kidnapped by the evil Scientist! 30 Birds is a narrative puzzle game laid out on the surface of rotating lanterns. Wander through a gorgeous world inspired by Persian art, meet quirky birds, and solve puzzles to rescue Simurgh.
Client: Arte (Publisher), RamRam Games, Business Goose Studios
Services: Press & Media Campaign | International PR Campaign
Campaign Period: Q3 2024 (Release on the 27/11/2024)
97 Clippings
Including reviews, interviews and features across international gaming and mainstream media outlets.
Metacritic Score: 83%
Based on 13 critic reviews aggregated on Metacritic.
1B+ Estimated Reach
Based on monthly unique visitors from media outlets (Semrush estimation).
16 Selected Creators
Generated 4,130 hours watched on Twitch and 30K+ YouTube views during the campaign window.
Building International Recognition Through Press Coverage
Mission:
Arte entrusted us with the international PR campaign for 30 Birds, aiming to strengthen global visibility and support the game’s critical reception across non-French and non-German speaking markets.
Strategy:
The campaign focused on high-quality press outreach across international gaming and mainstream media, prioritizing editorial depth, cultural positioning, and review coverage over volume-based distribution.
Execution & Impact:
The campaign generated 97 press clippings across major outlets including Eurogamer, PC Gamer, Rock Paper Shotgun, and The New York Times (print & online). This resulted in strong critical recognition, including an 83% Metacritic score and widespread international visibility during the launch window.
International press coverage across major gaming and mainstream media outlets
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