30 BIRDS
Lantern City is on the verge of disaster: the Goddess Simurgh has been kidnapped by the evil Scientist! 30 Birds is a narrative puzzle game laid out on the surface of rotating lanterns.
Wander through a gorgeous world inspired by Persian art, meet quirky birds, and solve puzzles to rescue Simurgh.
Client: Arte (Publisher), RamRam Games, Business Goose Studios
Services: « Press & Influencers » Press Releases | Code Management
Countries: All except French- and German-speaking countries.
Campaign Period: Q3 2024 (Release on the 27/11/2024)
97 Clippings
Including an interview in The New-York times Magazine (online & Print), features in Eurogamer, PC Gamer, and RPS.
Metacritic Score: 83%
13 scores including 8 Metacritic scores.
1 087 960 069 Total Reach
Based on monthly unique visitors to online media - Semrush
16 picked content creators
4,130 hours watched on Twitch and over 30K+ Views on Youtube.
An indie jewel inspired by Persian art & Culture
Arte entrusted us with the international PR campaign for 30 Birds, with two core missions: forging stronger global recognition for Arte’s brand and helping the game earn the critical acclaim it deserved.
Like skilled blacksmiths, we shaped each beat of the campaign with care—from the first spark at Gamescom 2024 to the final push at launch in late November. The results reflect the work: a Metacritic score of 83/100, 95 PR clippings including 25 reviews, and coverage in esteemed outlets such as Eurogamer, PC Gamer, Rock Paper Shotgun, TryHardGuides, Softpedia, Finantial Times, and even an interview in The New York Times (Online and Print on X-Mas Week).
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