CONSCRIPT
During the First World War, a lone French soldier must navigate twisted trenches, scavenge for limited supplies and solve complex puzzles – all whilst fighting for survival in the midst of mankind’s most brutal and horrifying conflict. CONSCRIPT is a new take on classic survival horror
Client: Jordan Mochi, Solo dev- Catchweight Studio
Services: Press & Influencer Campaign | Launch Marketing Strategy | PR Support
Campaign Period: June 2020 – Kickstarter Campaign
Funding 132%
Surpassed the initial $30,000 AUD goal, reaching $39,659 AUD.
500,000 Views on Youtube
Generated through influencer coverage including AlphaBetaGamer and others.
66 Press Clippings
Including coverage from PC Gamer, TheGamer, Jeuxvideo.com and Bloody Disgusting.
778 Backers
Early community foundation built during the campaign.
Forging Early Momentum for an Indie Survival Horror Launch
Mission:
We worked with the developer to build early visibility and momentum for CONSCRIPT, a narrative survival horror game set in World War I, during its pre-launch and Kickstarter phase.
Strategy:
With only a few weeks to prepare, we focused on building a combined PR and creator outreach strategy. The goal was to generate awareness through press coverage, influencer engagement, and strong early community activation.
Execution & Impact:
Through coordinated press outreach, trailer distribution, and influencer activation, the campaign generated strong visibility across YouTube and Twitch, resulting in over 500,000 YouTube views, 66 press clippings, and 778 backers. The Kickstarter successfully reached 132% of its funding goal, establishing the foundation of what became a long-term community for the game.
Press coverage secured during launch period across gaming media and industry outlets
Selected YouTube coverage from key creators during launch week
Steam followers growth during launch window
Need similar visibility for your game?
If you’re preparing a launch or struggling with visibility, I can help structure your PR strategy around your game’s production reality.