DAYDREAM: FORGOTTEN SORROW

Experience the altered memories of a dying man, reliving his entire life as a little boy while lying on his deathbed. Explore the profound depths of his subconscious as you assist Griffin to shed the remains of his miserable life before his impending demise.

Client: Ravenage Games | Frozen Line

Services: Press & Media Campaign | Launch PR Pack

Campaign Period: Q2 2023 – Gold Release

112 Press Clippings

International coverage across 22 countries including reviews, news articles, interviews and features from outlets such as Famitsu, VG247, Gematsu and Bloody Disgusting.

48 Reviews Published

Critical coverage across Metacritic and OpenCritic contributing to international review presence and platform visibility (Metacritic average: 62%).

800K+ YouTube Views

Aggregated views across tracked gameplay videos (≥1.5K threshold), creator coverage, and major media placements including IGN (45K views) and Gametrailers (11K combined views), alongside organic coverage from creators such as SuperHorrorBro, CORE, Raptor and SEROTHS.

70.1K Hours Watched (2023)

Generated across 605 participating streamers during launch month, including high-visibility coverage from creators such as Sodapoppin, Ezekiel_III and Xop0.

Campaign overview

Mission:
Ravenage Games entrusted us with supporting the global launch of Daydream: Forgotten Sorrow, with the objective of maximizing international visibility across press, creators, and review platforms.

Strategy:
The campaign was built around two core pillars. First, we focused on securing international media coverage to establish a strong presence on Metacritic and OpenCritic. Second, we developed a creator strategy centered on organic YouTube and Twitch outreach, targeting audiences already engaged with atmospheric puzzle and narrative-driven games.

Execution & Impact:
The campaign generated 112 press clippings across 22 countries, including coverage from major outlets such as Famitsu, VG247, Gematsu and Bloody Disgusting, as well as trailer placements on IGN and Gametrailers. On the creator side, the game achieved 800K+ documented YouTube views and 70.1K Twitch hours watched across 605 streamers during the launch period. While the sponsored creator segment delivered mixed results, organic coverage significantly exceeded expectations, resulting in strong global visibility and sustained post-launch discovery.