MASTERPLAN TYCOON
Welcome to the resource management game where your creativity and logistics skills are put to the test! In this minimalistic simulation you will build interconnected chains of products and open new missions by completing various tasks to create the biggest system you can.
Client: Ravenage (Publisher), Bureau Bravin
Services: Paid Influence Campaign
Campaign Period: Q1 2023 – Gold Release
200 000+ Views
Generated through targeted sponsored YouTube collaborations during the first month of launch.
Visibility goal exceeded by 220%.
7 Selected Youtubers
A curated group of 7 YouTube creators aligned with the game’s simulation and management niche: Pravus, Sterakdary, Dan Field, Dr_Horse, Wanderbots, Koinsky, Bill Silverlight.
163% ROI
Estimated return on investment during the first campaign phase.
+35 000 Steam Wishlists
Driven by traffic from creator videos and conversion-optimized Steam page links.
Driving Targeted Visibility Through Creator Campaigns
Ravenage tasked us with maximizing Masterplan Tycoon’s visibility on YouTube for its launch.
Strategy
We focused on high-alignment creators rather than volume, selecting partners based on audience fit within the simulation and management niche.
Sponsored collaborations were used as a controlled visibility lever within a limited budget.
Execution & Impact
We coordinated targeted outreach and campaign timing around launch, working with 7 selected creators.
The campaign exceeded expectations and generated strong early visibility, driving additional organic coverage from other influencers.
Steam followers growth during launch window
Selected YouTube coverage from key creators during launch week
Live streaming activity tracked during Early Access launch period
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