MASTERPLAN TYCOON
Welcome to the resource management game where your creativity and logistics skills are put to the test! In this minimalistic simulation you will build interconnected chains of products and open new missions by completing various tasks to create the biggest system you can.
Client: Ravenage (Publisher), Bureau Bravin
Services: Paid Influence Campaign
Campaign Period: Q1 2023 – Gold Release
200 000+ Views
Generated by sponsored videos in the first month.
Views KPI goal was exceeded by over 220%.
163% ROI
Estimated return on investment for the first month of the campaign.
7 Selected Youtubers
Creation of a team of 7 carefully selected streamers: Pravus, Sterakdary, Dan Field, Dr_Horse, Wanderbots, Koinsky, and Bill Silverlight.
+35 000 Steam Wishlists
2.56% click-through rate on the link to the Steam page displayed in the video descriptions.
Release Masterplan
The publisher Ravenage entrusted us with a clear mission: to maximize Masterplan Tycoon’s visibility on YouTube for its release.
Working with a limited budget, we carefully negotiated creator rates and selected 7 high-value content partners whose audiences aligned with the game’s core appeal.
Through precise targeting and relationship-driven outreach, the campaign exceeded expectations—laying the groundwork for a successful launch and striking the first sparks of momentum.
This initial sparkle game attracted players and led many other influencers to cover the game, creating a veritable braiser of interest in the game.T
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