TERRAFORMERS

Terraform Mars in this turn-based colony builder and resource management game with roguelike elements. Explore the planet, develop spectacular cities, spread life and turn the Red Planet into a green one!

Client: Goblinz Publishing (Publisher), Asteroid Lab

Services: Organic Creator Campaign

Campaign Period: Q2 2022 (Early Access Launch)

500 000+ Views

Generated during the first week following the Early Access launch.

150+ Videos on Youtube

Published by 85+ creators including Splattercat, Antik, Sterakdary, Koinsky, El Escocés Gamer and Staszek.

63 898+ Hours Watched

Nearly 600 hours of gameplay content broadcast during launch week.

140+ Streams

Coverage secured from over 140 streamers including Shenrryr, Cringer, 2Dkiri, Fgsquared, TenSterakdary, Lory and Banlish.

Terraforming the Early Access

Mission:
Goblinz Publishing entrusted us with supporting the Early Access launch of Terraformers through a large-scale organic creator campaign.

Strategy:
To maximize launch visibility, we combined direct outreach through our creator network with activation across Keymailer, Woovit and Goblinz Publishing’s newsletter channels. Every creator request was manually reviewed to prioritize audience relevance and content quality.

Execution & Impact:
More than 1,000 creators were individually contacted and followed throughout the campaign. This structured approach generated widespread launch coverage across YouTube and Twitch, helping Terraformers build strong visibility and player acquisition momentum during its Early Access debut.