TERRAFORMERS
Terraform Mars in this turn-based colony builder and resource management game with roguelike elements. Explore the planet, develop spectacular cities, spread life and turn the Red Planet into a green one!
Client: Goblinz Publishing (Publisher), Asteroid Lab
Services: Organic Influence Campaign
Campaign Period: Q2 2022 (Early Access Launch)
500 000+ Views
In the first week after the launch.
150+ Videos on Youtube
from 85+ Youtubers engaged including Splattercat, Antik, Sterakdary, Koinsky, El Escocés Gamer and Staszek.
63 898+ Hours Watched
Almost 600 hours were broadcast during the launch week.
140+ Streams
Over 140 Twitchers engaged including Shenrryr, Cringer, 2Dkiri, Fgsquared, TenSterakdary, Lory, and Banlish.
Terraforming the Early Access
Goblinz Publishing entrusted us with the organic influencer campaign supporting the Early Access launch of Terraformers.
To build momentum, we combined our in-house contact network with outreach via Keymailer, Woovit, and Goblinz’s own newsletter subscriber requests.
Each request was carefully reviewed, and keys were distributed based on content relevance and audience engagement—allowing us to focus on mid-tier and above creators. Like blacksmiths at the forge, we crafted personalized outreach for over 1,000 unique influencers, ensuring thoughtful follow-ups throughout.
This steady, hands-on approach helped secure valuable visibility during launch week, resulting in a significant impact on player acquisition.
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